Facebook Pixel
Measure Facebook ad campaign performance and improve targeting with conversion pixel tracking.
About this plugin
The Facebook Pixel is a powerful tracking tool that allows you to measure the effectiveness of your Facebook and Instagram ad campaigns. By integrating the Facebook Pixel with your Orderain store, you can track how users interact with your store after seeing your ads, optimize campaigns for real purchase conversions, and retarget visitors who didn't complete a purchase.
This plugin adds the Facebook Pixel to your storefront using your Pixel ID, automatically firing standard events so Meta can attribute sales back to your ad campaigns and build high-converting custom and lookalike audiences.
Key Features:
- Tracks standard events including PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase
- Retarget visitors who browsed your products but didn't complete a purchase
- Build custom audiences based on store behavior for highly targeted ad campaigns
- Create lookalike audiences to find new customers similar to your existing buyers
- Measure return on ad spend (ROAS) and optimize campaigns for real purchase conversions
Installation guide
Follow these steps to connect the Facebook Pixel with your Orderain store.
Step 1: Go to business.facebook.com and sign in to your Meta Business account, or create one if you don't have one.
Step 2: In Meta Business Suite, navigate to Events Manager → Data Sources. Click Add to create a new pixel and give it a name. After creating the pixel, copy your Pixel ID — it is a 15–16 digit number displayed at the top of the pixel page.
Step 3: Go to your Orderain Dashboard, navigate to Shop, then select Plugins from the left sidebar and click on Facebook Pixel. Paste your Pixel ID into the Facebook Pixel ID field in the Configuration section and click Install.
Step 4: Visit your storefront, then use the Meta Pixel Helper Chrome extension or check Events Manager to confirm your Pixel is firing correctly.
Configuration
Fields you'll provide when you add this plugin to your store.
e.g. 123456789012345
Type: text
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Add Facebook Pixel to your store
Install it in a few clicks inside Orderain — no code required.